Distribution

A majority of short films do not receive distribution deals however there are many online ways of showing your work such as YouTube and Vimeo. Despite all of this there has been an increase in DVD compilation market which usually contains 10 films however this is only for a small amount of short films that achieve this success such as Rubber Johny and Scummy man.

Rubber Johny is a six minute short film as well as a music video and was directed back in 2005 by Chris Cunningham and the music was composed by Aphex Twin . It has a definite shock factor and is very much trippy. The music used is usually associated with drugs as it has a very fast beat. The whole concept around this short film is about a deformed man living in a basement with his dog. Johny feels isolated and imagines himself doing things that he can only imagine doing despite not being able to do so. It's almost like hes hallucinating he does it as a way of entertaining himself . The music is cut to the beat which is a convention for music videos. This was done as originally this short film was intended to be a thirty second advert for Aphex Twin album drukqs, using the track "afx237 v7" but due to the director liking the concept so much he decided to extend this idea. This was a positive thing as it meant synergy could be used to promote the bands single through this short film.

Referencing
vortex3d. (2007). Rubber Johnny. Available: http://www.youtube.com/watch?v=D9TbdheS3Sg. Last accessed 1st February 2010.


Scummy Man is a short film which has a gritty and realist style and was written and directed by Paul Fraser and produced by Mark Herbert and Diarmid Scrimshaw, based on the song "When the Sun Goes Down" by the Arctic Monkeys, and released on DVD on 10 April 2006 by Domino Records. It is based on prostitution in Sheffield and uses the same actors and actress as the ones seen in the music video. This short film also uses synergy like Rubber Johnny as it's a way of promoting the bands single and also allows the audience to find out how it is for the fictional character Nina as we experience what night life is like for.In order to achieve this documentary style it was filmed on a 16mm film which is like being filmed with a home movie camera.

This short film captures the audience in the first six minutes and wants you to have emotion towards the character Nina. It uses well known actor Stephen Graham who has done similar roles in other films and may have been casted as a away of attracting it's target audience as they are familiar with him. We are then introduced to the cab driver who we very much feel sorry for as he's made to listen to other peoples problems when he has enough of his own. It's almost as though he knows something bad is going to happen but cant do anything about it as he has no control. He doesn't sleep with his wife and just watches life pass him by. On the DVD release it also features another short film "Just Another Day" which allows the audience to see Scummy man from the cab drivers perspective and later find out that Nina reminds him of his daughter who died young and would have been the same age as her.The film won an award for "Best Music DVD" at the 2007 NME Awards on 1 March 2007.

Referencing
Wikipedia. (13 November 2009 at 07:04). Scummy Man. Available: http://en.wikipedia.org/wiki/Scummy_Man. Last accessed 4 February 2010.